This is a great time to be a marketing leader. Never has the opportunity been greater to make a real impact in the success of a company than in the "winner takes all" market of today.
— Mark Donnigan (@mdonnigan) February 8, 2020
Here is my latest LinkedIn article that build…https://t.co/1j9GxXnjXQ https://t.co/IYV2huWv2e
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By Mark Donnigan Vice President, Marketing: Category Design Drives Mark Donnigan VP Marketing Markets
This is a fabulous time to be leading marketing. Never has the opportunity been greater to make a real impact on the fortunes of a company than in the "winner takes all" business climate of today.
Here is my latest LinkedIn article that explains my thoughts around category design and why it's essential that all companies regardless of their stage, execute the category design playbook to become a Category King.